From July 2010 the BHF National Centre is leading a programme of Active Ageing events with the purpose of:
* Providing a national and local profile to celebrate and promote the concept of Active Ageing
* Providing support for local Active Ageing events and programmes
* Stimulating debate and policy on active ageing
to ensure that older people are included in events designed to leave a health and physical activity legacy for the 2012 Olympic Games, the 2012 World Congress on Active Ageing and other high profile physical activity and sporting events.
In 2010, the BHF NC will be working with a variety of partners to promote Active Ageing. For example, under the Full of Life banner, the government and other groups will be supporting UK Older People’s Day, which takes place on 1st October to coincide with the UN International Day of Older Persons. This year the theme is “getting and staying active in later life”. We are pleased to announce that the DWP have decided to remain with the same theme in 2011.
For more information, and to download the FREE Active Ageing Resources, click here.
The resources include:
Full of Ideas toolkit: The Full of Ideas toolkit includes a selection of “ready made” event ideas. This is designed to help you plan an event from start to finish. It also includes examples and feedback from previous successful Older People’s Day events.
The resources, written by our own Bob Laventure, are on the BHF NCPAH website include:
Active Ageing Events Coordinators Planning Guide: Includes a six step approach to planning local events and activities and is designed for those who are planning and coordinating local Active Ageing events.
Active Ageing Ideas for Action: A resource which may help generate different physical activity promotional ideas for your local Active Ageing events.
Guide to Active Ageing Promotion: Includes helpful hints on physical activity promotion, promotional materials and guidance on how to work with the media to secure coverage of your Active Ageing activities and events and spread the Active Ageing message.
Active Ageing Community Organisations Guide: Resource for use by local community organisations and groups so that they can organise their own Active Ageing event.